L’anomalie deviates from the norm and the rule. It tends to surprise us being the exception to the established codes, but especially, by exceeding our imagination. Unexpected, surprising, disturbing, the anomaly is the exception to the rule. It is a deviation from the path to follow, inviting us to clear a new path of our own.
In creation, there is the standard and there is the margin. It is in the latter that everything can be reinterpreted. The anomaly is surprising because it goes beyond our capacity to conceive.
By shaking the comfort we know, it allows us to rediscover human diversity. Some try to eliminate these differences in favor of a homogeneous and aseptic whole. However, they have forgotten that it is in this diversity that the greatest wealth is found. What if we become an anomaly? And if to surprise we break the codes. Break the rhythm, deconstruct the norms, abandon the predictable? Why not put forward our exuberance to make people think, to disturb. And why not marvel? Let’s be unique and loud. Let’s propose the unexpected and surprise them by daring to provoke change.
Pica Magazine is a student initiative of the UQAM School of Design. Annually, this visual communication tool invites current students, alumni, professors of the UQAM School of Design as well as foreign and local designers, to reflect on a given problematic & to respond to it in a graphic or editorial way. With an innovative and experimental approach, Pica is first and foremost a reference tool and a source of design inspiration. Pica stands out from other publications on the market with its entirely new and exclusive content.