Édition 13p0

8 x 10.5 inches

164 pages


Resulting from an action taken or from a natural occurrence, the effect transmutes its environment. Leaving us with a certain impression, it impacts our sensitivity and arouses our reactions. Varying in degree of perceptibility and temporality, it can be explosive, ephemeral, spread over a long period of time, be subtle or resounding, consequent or inconsequential, intentional or unpredictable.

The end effect is scalable, iterative and transformative. In this sense, the creation therefore becomes the premise of the effect, and the latter in turn gives rise to subjectivity. The effect acts as a driving force for creative action, and becomes a beacon, questioning or objective allowing the evaluation of discernment.

With this ability to create meaning comes a certain form of vulnerability, loss of control, but also of responsibility. We have the power to regulate affects, to transmit sensations that play out beyond the limits of the tangible. There is therefore a marvelous field of exploration, a limitless visual and sensory struggle between the creator and the viewer.

What is the desired effect, and what will be the effect caused?


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  • What is Pica Magazine?

    Pica is a student magazine that celebrates the vitality of the artistic community at UQAM, encourages interdisciplinary collaborations and aims to democratize the arts. Its objective is to promote the development of local talent while establishing international contact through its annual publication and launch party. Pica is a learning ground where error is valued and barriers pushed back. By favoring an innovative and experimental approach, the magazine aims above all to be a reference tool and a source of inspiration in terms of multidisciplinary design. It stands out from other publications offered by completely new and exclusive content. Pica’s primary mission is to promote the talent and quality of work of UQAM students alongside young Montreal and international students, artists and designers, while providing the School design of a visual communication tool focused on design and its related disciplines. The choice of projects integrated into the magazine as well as those exhibited at the launch are made with a concern to fairly represent the work of women and men, students and the variety of mediums used.